People are seeing more opportunities that they can take advantage of through working with you. When I first started with the company GGA was such a great help, and are a continuous help – it’s not just a one off consultancy.

Member - Glasgow Grows Audiences

Data & Resources

Audience Data UK History

This section of the Audiences UK website was largely developed during the Audiences Data UK (ADUK) project.  ADUK was a partnership between the UK Arts Councils, the Arts Marketing Association, the national network of Audience Development Agencies and representatives of cultural institutions including Norwich Theatre Royal and the Wales Millennium Centre.

ADUK commissioned a series of studies to provide clarification and guidance for individuals and organisations that collect and analyse audience data. The reports from these studies are available in this section.

Audiences UK has been tasked with ensuring the excellent work started by the ADUK partnership is further developed.  We would like to thank all the organisations and individuals involved for giving us such a great legacy to build on.