At &Co, we’ve always valued and relied upon relationships with a wide variety of partners and, more than ever, we recognise the importance of strengthening ongoing relationships and being open to new partnerships and opportunities. We believe that the key to being sustainable is being adaptive, which means being open to the possibilities of working with different types of organisations.
As our recent conference on cultural tourism highlighted, the tourism market is increasingly becoming a focus for arts and cultural organisations, presenting opportunities to build new audiences and income. So, to ensure that as an agency, we’re able to provide the most relevant support for our clients, we chose to formalise our partnership with Welcome to Yorkshire, the official tourism agency for Yorkshire.
By developing a more strategic partnership we can enhance the support available for arts organisations by:
· Improving access to cultural information for visitors to and residents of the region
· Creating greater opportunity for professional and business development for those working in the arts and tourism sectors
· Strengthening the Yorkshire brand within tourism markets
By pooling resources, we will be working to ensure that cultural organisations have access to the most relevant business support and market intelligence. We aim to give the sector confidence that our combined support enables them to align their strategies with Government agendas and policies.
More than ever, especially following Arts Council England’s decision not to include Audience Development Agencies in its National Portfolio of Organisations, we recognise now is not the time to be insular. Now is the time to build more, strategic relationships which will help us to provide the most useful professional development and audience development support for our clients, so that in turn, we can build our own sustainability.
Sophie Thornberry, Marketing Manager, &Co
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