I value the arts

Tough decisions are being made about public spending. If you value the arts in your community, you need to make your voice heard. Show the decision-makers that the arts are vital and valued. Pledge your support, visit www.ivaluethearts.org.uk and follow us on twitter.com/ivaluethearts

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MANIFESTO

We believe that great art needs great audiences, and that's why our Manifesto outlines our key messages for funders, policy-makers and the sector in England and the evidence behind those views. You can download our Manifesto here.

We should be unapologetic in the belief that objective data tells us more than subjective thumb-sucking. Precise judgements, however restrictive, are more informative than sweeping judgements. There is too much nonsense and too many unchallenged myths around about arts audiences and their behaviour.

Mark Hazell, Marketing & Publicity Director, Norwich Theatre Royal

What Counts for you?

24th June 2011

Next week we will launch our 'public' consultation on the proposed indicators for our national sector-led organisational benchmarking initiative. Many great arts minds have already helped us get to this point, but this is your chance to say what it is you'd really like to compare about your performance against another similar arts organisation.

The amount of secondary spend per visitor? Your reliance on subsidy v. earned income? How much you spend on print? The number of visitors to your website?

We've got all those. But what is crucial that we've missed? 

Those lucky enough to make it into Arts Council England's National Portfolio will be thinking about what should be their Key Performance Indicators. We think KPIs are very important, but 100 times more useful when you can compare your performance against other similar organisations.

Are the proposed benchmarks useful for your KPIs?  If not, how could they be? 

Remember, this is a free on-line resource that will need your input to make sure it is worth your time and effort to upload your data. Five minutes of your thinking now could give you substantial free benefits for years to come. 

If you subscribe to Audiences News, look out for the email next week.  You’ll have three weeks to respond.

David Brownlee, Chief Executive, Audiences UK

 

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