The Theatre Benchmarking Reports have proved invaluable to defining the work of our audience development. The reports build up a detailed snapshot of audience behaviour and help us compare ourselves to other venues in the area to see were we might improve our practice in order to connect with more people. Used in conjunction with other resources from Audiences Yorkshire and internal research, we can build a really clear picture on how to move forward and utilise the findings every step of the way.

Member - Audiences Yorkshire

Audiences London develops standardised survey questions for visual arts organisations

15th October 2009

Audiences London has developed a set of research question and answer codes through their recent work with a group of London-based visual arts organisations.

The project aims to standardise and share audience information amongst the participating London-based visual arts organisations. 

You can now access the standardised questions and response codes for free and are welcome to use them if appropriate for your organisation.

For more information on this project and other free downloadable resources, please visit the Audiences London home page.

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