Arts Audience: Insight, New segmentation model

Arts Council England launches new segmentation model: Arts Audiences: Insight
Understanding the different groups that make up your audience base is essential when seeking to engage both existing and new audiences.  Segmentation enables you to understand your audiences more clearly, improve the effectiveness of your marketing and increase your audiences.

Now, for the first time, there is a segmentation model based on people's actual engagement with arts and culture, right across England.  Having developed this clear and effective tool, in some regions Arts Council England are providing half-day workshops to demonstrate how it can be used.  Audiences Yorkshire has already delivered a series of workshops and Audiences Central is currently rolling the training out in the West Midlands.

The training focuses on:
•         What segmentation is and why it is useful
•         Arts Council England's new audience segmentation model
          (how it works and what it could mean for you)
•         How you can segment your audiences

For more information about the segmentation go to: www.artscouncil.org.uk/audienceinsight